Christelle Rall approached us with her existing site and required our help in updating the content and optimizing the setup. After analysing her site we came to the conclusion that it was not up to standard and actually harmed her brand and professional image. We worked out a proposal and suggested that instead of trying to work on a bad foundation, that we would rather build her a brand-new website, one that is technically sound and also matches her professional image as one of the best wedding photographers in South Africa.
After working out what Christelle wanted to achieve with her website, as well as forming her strategy moving forward, we started by creating a sitemap and organising all the content in a logical fashion. Due to the large catalogue of images, we opted for a filterable portfolio solution that showcases each wedding and/or photoshoot in a stylish and individual manner, so that each client of Christelle can easily discover and share their own memories, whilst also functioning as a showcase of her work for new and prospective clients.
The result is a stunning, stylish and professional looking website that is fast loading (despite all the images) and gets her clients to where they need to be in the minimum amount of clicks. A deeply integrated social media setup allows Christelle and her clients to easily share and comment on photos & portfolio items on various social media platforms. Every image is optimised without the loss of quality to make sure that the end-user has a fast loading experience across all devices.